Why you should use a premium or custom theme for your blog

May 2, 2008 · Filed Under Gringo observations

If you look around the web at the people who are consistently making big money blogging on the web, they have at least one thing in common.

They all look different.

They might have started out using free themes, but now they are all using custom themes that were designed specifically for them.

Have a premium theme or a custom theme sends the message that you are serious about your blog. It looks professional. It is also a useful way to do some branding. And branding is important. And if you are blogging in a specific niche, then it helps you to look like an authority.

Of course, premium themes cost money. And those coveted custom themes cost even more.

I have several blogs that I work on and I know that at some point I need to move away from the free Wordpress themes. I think that free themes have the same handicap with them that free blogspot blogs have.

Of course, there are people out there with free blogspot blogs and free themes that are making money blogging. But I think that they are far outnumbered by the alternative.

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